News – Parents in Noida recently paid ₹2,500 for two hours at a daycare where their 15-month-old child was brutally beaten, bitten, and thrown on the floor. The daycare owner assured them their child was “very happy,” and that three teachers were looking after the baby.
Comment – This horror story is more than a headline, it’s a glaring symptom of a deeper crisis fuelled by modern lifestyles and capitalism’s relentless inflation of not just prices, but also priorities.
Parents spend huge sums, expecting safety and nurturing only to find neglect and abuse beneath shiny marketing slogans.
Capitalism has deliberately blurred lines between needs and wants.
Yes, collectively we have been sold a dream that success is measured by how much the capital one earns, possesses or spends!
Capitalism inflates prices and expectations, also pushing parents into a pressure cooker of decisions that often prioritize convenience and image over genuine care. It has deliberately blurred the lines between needs and wants. Now, everything one wants is like just another basic “need” for them!
Success today is a strange beast. It’s not about fulfillment of the purpose given to us by our Creator. It’s about keeping pace, work longer hours, pay more for “premium” services, and project an image of perfect parenting and career hustle. But in this race, who’s really winning? Capitalists!
SubhanAllah! Kids end up with parents they never really had, neither really physically present nor emotionally. They grow up surrounded by gadgets and paid caretakers but starved of time, attention, and real connection.
Modern parents are trapped. They’re forced to outsource care at outrageous costs while juggling jobs that demand so much availability from them.
The real question is, what’s the cost of this so called success? When childhood is commodified, and parenting is reduced to transactions, we lose something fundamental. The nurturing, the presence, the slow, messy, beautiful process of raising children as leaders of the pious.
It’s time to rethink what success means?
If we want emotional healthier families, we need to reclaim childhood and parenthood from the clutches of profit margins, and cages of capitalism.